Li Ziqi's setup: mic, camera, PC and how much they earn (2026)
Li Ziqi works out of CN with a setup valued at roughly 23k EUR. Their annual income is estimated between 3M EUR and 8M EUR. In this article we break down every piece of the rig — mic, camera, PC, peripherals — and how their revenue streams split.
Who is Li Ziqi
Li Ziqi is a content creator from China, active on YouTube. Their setup is valued at roughly 23k €.
Vlogger rural china con producción cinematográfica de máxima calidad. Vídeos sobre cocina tradicional, artesanía y vida rural en Sichuan. Su contenido transcendió barreras idiomáticas y tiene fanbase masiva en occidente, incluyendo público hispano. Activa de nuevo desde 2024 tras pausa por disputa contractual.
Sound: how Li Ziqi sounds on stream
Li Ziqi's voice runs through a Rode Wireless GO II, a go-to mic among creators who record daily (around 329 EUR).
For monitoring they rely on Sony MDR-7506, closed-back headphones built for long sessions.
Image: Li Ziqi's camera and lighting
Li Ziqi's image comes from a Sony FX3, a camera that delivers cinema-grade quality compared to a standard webcam.
For lighting they run Aputure LS 600d Pro as the key light, letting them dial color temperature and intensity without harsh shadows.
They add a fill light, Aputure Amaran 200d, to soften contrasts on the face.
The PC Li Ziqi streams on
The base of the PC is a Apple Mac Studio M2 Ultra, enough for editing and light content production.
The main panel is a Apple Pro Display XDR, built for high refresh rate and low latency.
Peripherals and furniture
The live hours run on a Herman Miller Embody, a chair common among creators for its sustained lumbar support.
How much Li Ziqi earns
Estimated between 3M EUR and 8M EUR per year. Li Ziqi's income comes mainly from the YouTube Partner Program (CPM per view) and brand sponsorships integrated into videos or as specific mentions. An additional share comes from own products and side projects. The exact split depends on view counts and niche.
- 30% · YouTube AdSense (Canal con 18M+ subs y vídeos virales recurrentes)
- 50% · Own products (Línea de productos alimentación tradicional china (gran imperio))
- 10% · Sponsorships (Marcas integradas puntuales)
- 10% · Investments (Empresa propia de productos artesanales)
Editorial estimate. How we verify our data.
Li Ziqi's full setup (table)
Summary of the current setup. Total estimated price: 23k EUR.
| Component | Model | Approx. price |
|---|---|---|
| Microphone | Rode Wireless GO II | 329 EUR |
| Headphones | Sony MDR-7506 | 99 EUR |
| camara_principal | Sony FX3 | 4k EUR |
| Camera / Facecam | Sony Alpha 7S III | 4k EUR |
| Key light | Aputure LS 600d Pro | 2k EUR |
| Fill light | Aputure Amaran 200d | 379 EUR |
| CPU | Apple Mac Studio M2 Ultra | 5k EUR |
| Main monitor | Apple Pro Display XDR | 5k EUR |
| Chair | Herman Miller Embody | 2k EUR |
Frequently asked questions
What microphone does Li Ziqi use?
Li Ziqi uses the Rode Wireless GO II as their main microphone.
What camera does Li Ziqi use?
Li Ziqi uses the Sony Alpha 7S III for streams and videos.
What chair does Li Ziqi use?
Li Ziqi uses a Herman Miller Embody.
How much does Li Ziqi's setup cost?
Li Ziqi's setup is estimated at around 23k EUR.
How much does Li Ziqi earn?
Li Ziqi is estimated to earn between 3M EUR and 8M EUR per year.
Where can I watch Li Ziqi?
Li Ziqi posts on YouTube. Links to social profiles and channels on the creator's page.