Gawr Gura's setup: mic, camera, PC and how much they earn (2026)

Gawr Gura works out of Japan with a setup valued at roughly 6k EUR. Their annual income is estimated between 1.5M EUR and 4M EUR. In this article we break down every piece of the rig — mic, camera, PC, peripherals — and how their revenue streams split.

Who is Gawr Gura

Gawr Gura is a content creator from Japan, active on YouTube. Their setup is valued at roughly 6k €.

Vtuber estrella de Hololive English. Hizo historia en 2020 al alcanzar 1M subs en menos de un mes — récord mundial vtuber. Setup de PC potente + cámara para tracking facial + modelo Live2D propio. Su persona es una sirena tiburón ancestral. Audiencia internacional muy fiel, incluyendo comunidad hispanohablante.

Sound: how Gawr Gura sounds on stream

Gawr Gura's voice runs through a Shure SM7B, a go-to mic among creators who record daily (around 419 EUR).

To process and mix the signal they use a GoXLR GoXLR, the piece that drives the live show and enables real-time effects.

For monitoring they rely on Sennheiser HD 660 S2, closed-back headphones built for long sessions.

Image: Gawr Gura's camera and lighting

Gawr Gura's image comes from a Logitech Brio 4K, a camera that delivers cinema-grade quality compared to a standard webcam.

The PC Gawr Gura streams on

Gawr Gura's streaming PC runs a Intel Core i9-13900K paired with a NVIDIA GeForce RTX 4080. A combo built to push games at full quality while encoding the live feed without frame drops.

The main panel is a ASUS ROG Swift PG279QM, built for high refresh rate and low latency.

Peripherals and furniture

On the desk the rig is rounded out with a teclado Razer Huntsman Mini, raton Razer Viper Ultimate.

The live hours run on a Secretlab Titan Evo, a chair common among creators for its sustained lumbar support.

How much Gawr Gura earns

Estimated between 1.5M EUR and 4M EUR per year. Gawr Gura's income comes mainly from the YouTube Partner Program (CPM per view) and brand sponsorships integrated into videos or as specific mentions. An additional share comes from own products and side projects. The exact split depends on view counts and niche.

• 25% · YouTube AdSense (Canal con 4.5M+ subs (vtuber #1 mundial histórico))
• 30% · Own products (Reparto Hololive de merch y proyectos derivados)
• 25% · Sponsorships (Superchats + memberships YouTube)
• 15% · Events (Conciertos virtuales y eventos Hololive)
• 5% · Investments (Cobalt Studios / Cover Corp ecosystem)

Editorial estimate. How we verify our data.

Gawr Gura's full setup (table)

Summary of the current setup. Total estimated price: 6k EUR.